The investment offer
" Creation and operation of an entertaining complex on the area
of Genoese Fortress "
The
given proposal is developed and initiated by Sudak Municipal Bodies
in order to attract a potential investor for the activity on the Sudak
priority development territory.
Contact person: director of Kiev National reserve "Sofia Kievskaya"
Nellie M. Kukovolskaya,
ph. (044) 228-26-20, fax (044) 228-67-06,
E-mail stsofphia@i.kiev.ua
To get additional information on the Project please addresses
Economics Department, Executive Committee of Sudak Municipal Bodies:
Crimean Autonomous Republic, tel. (06566) 22096, fax 22492.
Fig. 1. Location of "Genoese Fortress" in Sudak
Sudak
is one of the oldest cities of Ukraine - above 17 centuries.
In VIII century the city was already known as a trading center, and
concentration of world trade routes in Middle Ages. The Great Silk Road
ran through it.
Genoese Fortress represents centuries-old history of Sudak, built in
several stages from 1371 through 1469. It is an outstanding monument
of architecture of universal importance. Nowadays Genoese Fortress is
the State architectural and historical reserve.
Fig. 2. The "Genoese (Sudak) Fortress" layout
Presently the monument of the Middle Ages is visited by tourists, lovers
of olden time which number during summer period reaches 130 thousands
people. In the territory of fortress International festival of historical
fencing "Genoese helmet" regularly takes place where 35 clubs
of historical fencing from Russia, Ukraine, Belarus, and Moldova show
martial art and weapon skills.
Mission of the Investment Proposal
The purpose of the presented investment offer is to increase attractiveness
of the Sudak fortress due to arrangement of local entertaining - cognitive
objects and an accompanying infrastructure at the minimal increase of
the anthropological factor, and also attraction of investments on carrying
out of archeological and restoration works.
It is planned that at a few small businesses are established at the
land plots and objects at the territory of the Sudak Fortress. They
have been determined by the National reserve "Sofia" Management
with an aim to increase the Fortress attendance. They are:
" Concert open-air stage;
" Wine testing hall and wines sales;
" Museum of a knightly armour and furniture of the Middle Ages
(the Consular Tower);
" Cafe of medieval cuisine (Angular Tower);
" Small souvenir and vernacular arts market .
Fig.
3. Consular Tower
One of the priority an investment activity trends should become development
of an archeological tourism that will allow to attract for archeological
works students and researchers as from Ukraine, and other countries
on a gratuitous basis under the experts - archeologists of the "Sudak
Fortress" Department Management
Fig.4. Stone tanks view.
In the long term restoration of a barracks buildings restoration with
an aim to use them as a museum, also enlargement of the parking place
(outside reserve).
Both concert hall and historical village should be constructed from
light collapsible and temporary constructions without carrying out of
foundation works and underground communications lining.
Such feature of the project will allow to keep historical and a cultural
heritage of the historical reserve.
It is supposed, that creation of a concert place and other small businesses
should to increase number of the tourists in the Fortress, but also
open new educational opportunities and to provide leisure either to
adults, and children.
The offered proposal can be implemented both by separate leasers, and
by the general investor together with the Department. The form of participation
in the project of leasers or investors should be determined during negotiations
with the National Reserve "Sofia Kievskaya" Management.
At the preliminary stage of negotiations with the potential investor
(leasers) it is planned to determine the profit share assigned on carrying
out of archeological and restoration works. Investor has the right to
build the office not far but outside of Reserve territory.
The basic activities included in the project
" Carrying out of symphonic and chamber music concerts, festivals
of theatrical collectives and children's creativity;
" Cities festivals and holiday gaieties arrangement;
" Intermediary services for the concert programs of professional
actors and theatrical troupes entertainments providing;
" Additional museum expositions demonstration;
" Services of places of public catering (national cuisines);
" Market services (souvenirs, products of a national craft);
" Wine-testing services in wine sales.
Investment expenditures makes 72,000 USD it is planned.
The investments expenses should to be repaid due to rent of objects,
carrying out of entertainments (up to 4 in a month), additional entrance
tickets sale (it is planned that 5 % in the first year of the project
and 10 % from second year additional visitors should to visit Fortress).
It is planned to rise the cost of entrance tickets in Genoese Fortress
for 1 hrivna (less of $0,2). Thus cost of tickets will make:
- 6 hrivnas for adults;
- 3 hrivnas for pensioners and students.
By visiting fortress of 130 thousand people for a season additional
ticket sales will make 130 thousand hrivnas or 24 thousand USD. Additional
income of amount visitors increasing will make $7.000 at the first year
and $15.000 at the second year.
In total for a season the complex will give the additional income $38.000
- 49.000.
Prospective results of the project realization:
As the main results of the project are considered:
" Creation and operation of open-air concert complex;
" Creation of the new museums in the Genoese Fortress;
" Attraction of visitors and city dwellers for cognitive excursions;
" Archeological tourism development;
" Maintenance of steady development of the established enterprise
due to strategy of the additional complex of educational and entertainment
services providing;
" Providing of gross revenues of the enterprise of 49 thousands
USD for 7-th year of the project and net profit which is more than 19
thousands USD for the very period.
" The additional source of financing for restoration and archeological
works in territory of fortress is being created (relying upon preliminary
arrangements with the investor), that will allow involve additional
amount of tourists.
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